We cover a wide range of business help topics, sharing and inspiring others.
Sometimes those who face the challenge of selling and marketing each day, just need that little refreshment to their perception coming in on a regular basis to help the creative juices to flow.
At THE Marketing Company, we offer this stimulation for free through our regular Blog, which brings you up to date with various happenings and possibilities on a regular basis. To receive the blog whenever new posts are loaded, just click here and enter your email address.
When a company deals with as many businesses and organizations across such a broad span as THE Marketing Company does, there is sure to be plenty happening. Many times we have some many new initiatives and events on, we cant even keep up with logging the news as it happens! This page features some of the news items about THE Marketing Company events that may be of interest.
When is it in life that we stop asking for what we want?
I watch our four yr. old daughter everyday whinge, whine and try everything under the sun to keep asking and asking and asking for things she wants over and over. If I say no, does she stop? No… she keeps going.
So I look at my daughter trying her hardest to convince me to buy her that ice cream. It’s a natural instinct for her to know, if she keeps going and wears me down we could both benefit. She will stop whinging and whining, hence easing up my headache, so I will feel great and she will benefit from getting what she wants it’s a Win, Win situation for her so why give up… keep going.
So when is it we as adults stop asking and just accept No or mediocre?
I do feel like the older you get the more that drive and determination can get beaten out of you.
One thing I really admire about my husband Ambrose is his ability to keep going. (Obviously this trait was not beaten out of him as a kid).
I have been learning from Ambrose and my daughter the art of accepting No but waiting for a moment in which there might be a glimpse of a “Yes”
Ambrose keeps telling me that a lead is never a No, it’s just a not right now.
Sales can be a bit like that. A “NO” sometimes can come as a bit of a knock back but keep going if you know your customer can benefit from your services then keep going.
Touch base with them every now and then.
Remember details from your last contact with them and engage them in the conversation.Just let them know you are still there.
Over the past month I have been faced with an important decision, one I knew had been coming for a while and yet I kept putting it off and putting it off. Why? Because I was going to make somebody else feel bad, and because at the center of things it made me feel uncomfortable, the thought of it made the pit of my stomach sink, the stress levels inside my body flared every time I thought of it and, it made my temperature rise by 10 degrees and the palms of my hands sweat. I also developed toothache that only came on when I thought about this meeting and the decision I had made. Not to mention the flashing neon sign inside my head saying “AVOID, AVOID, DO ANYTHING ELSE BUT DEAL WITH THIS”
The meaning of Procrastination as per Wikipedia, procrastination refers to the act of replacing high-priority actions with tasks of lower priority, or doing something from which one derives enjoyment, and thus putting off important tasks to a later time.
I bit the bullet and dealt with my decision I had been procrastinating on. And this is how I broke free of my procrastinating.
1.I decided to stop thinking about it and take action. I realised I was procrastinating, so I bit the bullet. I made the call to set up the meeting. It almost made me physically sick and I prayed that there would be an answer phone at the end of the call, so I wouldn’t have to speak to the person. (I had no such luck). I kept the conversation brief and made the appointment.
2.I stopped blowing my decision out of proportion. I broke it down to what outcome was I wanting from the situation, and how was this decision going to effect me long term and what benefits will I get if I follow through and attend the appointment.
3.I planned and planned the appointment and what I was going to say regarding my decision. I also got advice from a couple of trusted friends who advised me to approach it as a positive decision. I decided to focus only on my decision and didn’t talk about any past events that had lead me to my decision. I had also decided to keep the meeting brief and straight to the point. I also had an exit strategy of what I was going to say in order to leave and also I preplanned where I was going to park the car. (I know it sounds silly but while at the meeting I didn’t have to think about any of this as I had already preplanned it).
4.I went to the meeting. (Not without being physically sick in the morning) but I did it! I went with my notes and a clear plan of how to approach it and a well thought out exit plan. It is one of the most feared appointments I have ever had, but one of the most organized.
5.Relief – After the meeting relief came. Relief that I could finally tick it off my to do list, Relief that the stress was gone, Relief that the toothache had disappeared and relief that I had finally dealt with what had been eating me up for weeks.
Procrastinating. We all do it at some stage in our life! Most commonly in business we do it regarding sales. My Procrastination wasn’t anything to do with sales, however I am also working on overcoming my sales procrastination too!
Hopefully, reading my blog might give you the jumpstart to tackle your procrastination or give me a call if you need or want a good kick up the bum, to help get you over that decision, sale or procrastinating bump. I can’t say I’m an expert on it but I’m taking small steps.
By the way, the decision wasn’t to divorce Ambrose, LOL Thankfully he helped me make the decision.
My name is Jo Blowfield and I am becoming a reformed Procrastinator!
A great little article in the Taranaki Daily news about THE Marketing Company and the growth we have gone through. Anything is possible when you grit your teeth, get over your ego and let others take the reins.
It's amazing how much you can achieve, when you have the right team around you, who all think as positively and share the bigger vision. Not to mention the little part about loving what you do!
The latest tips from the newsletter:
Our top tips this month are taken from our 9 year old daughter. She has just achieved a major goal, and has now just set an even bigger one. I wanted to know what makes a 9 year old tick and drives them to achieve thier goals.
These are our 9 year old's top 9 tips for obtaining goals. Enjoy!
1. Pick a goal and decide what it is, and how you can achieve it.
2. Get your Mum and Dad’s permission first, LOL…this was my favourite tip of them all.
3. Break the goal down into bite sized pieces. “It didn’t look like such a big goal when I broke it down into tiny boxes on a piece of paper.”
4. Write the goal, and how to achieve the goal somewhere where you can see it. “I put my goal sheet on the fridge. That way I could see it when I got my milk out of the fridge for my cereal in the morning. It reminded me it was there.”
5. Make sure the end goal is something you really want, and that you feel energised and excited about when you talk, and think about it. That way it will be easier for you to achieve. “I really wanted my end reward so I worked really hard so I could get the reward. I was so excited!”
6. Celebrate the wins along the way. “Mum and Dad cheered every time I ticked off a box on my sheet of paper. It made me feel special!”
7. Surround yourself with positive people who are happy for you to achieve your goal. “I showed my friends my goal sheet, and now some of them are doing it too.”
8. Celebrate when you reach your goal. “Mum and Dad took our whole family to my favourite restaurant for dinner, including my cousins, when I achieved my goal. That was the best dinner. Crossing the last box out felt really good!”
9. Set another goal as soon as possible. “I only finished my goal on Sunday, but I wanted to set another one as soon as possible I don’t want to not have a goal. At least with a goal I can see what I will get for all my hard work.”
Yes, we are very proud parents. She has learnt the art of goal setting at 9 years old and it sounds so simple!
Don't give up and keep going!
To read more of the newsletter just click on the sales tip below:
- Carry on and don't stop!: Sales can be hard, especially when you keep hearing the word "NO" Remember our motto, "Cold calls are Gold calls"
- Keep marketing even when you are busy! If you stop marketing while you are busy, when the rush stops you will have to start all over again. Keep the momentum you are building going and remember if you are busy market or network more.
- Practice your elevator pitch so it rolls of your tongue. Use every opportunity you can to give your pitch. At networking or training events even if other people are not giving theres, still give yours. It is what will make you stand out from the rest.Just click on the TMC picture below.
For the rest of the newsletter just click on our picture below: Enjoy!
Now in our eighth year of business, we’re keen to use this blog to help pass on tips and tricks to help your business work better. We’ve certainly grown and learnt a great deal over the last few years, and it makes sense to pass some of that on to you too!
The Marketing Company started with Jo in a pulled together office in a small residential home, the grand sum of $1500 and a huge amount of passion and excitement.
It was a whirlwind romance between us and our business, as we acted on an idea, then worked out how to make it happen. While it certainly meant we learnt a huge deal, it also meant we made some decisions on the fly that we regretted long term.
We did, of course, create a full business and marketing plan that was meant to provide the framework, but we learnt there is a lot to be said for planning, experiencing, evaluating and then re planning!
If you’re in the early stages of your new business, here are sometips to keep the romance going well past that first year of infatuation and beyond:
We started out with $1500, and a business plan. It felt like a lot but the money was used up very quickly with some office and marketing supplies which made the business plan difficult to use! In retrospect it would have been better to save a little more to have some back stop. It’s a little like all the time and money you invest in a relationship right at the beginning, and it’s not that fun having to go begging to friends and parents in the early days!
When you first fall in love you can’t get enough of each other. You’re besotted. You talk about your partner all the time, you have that special glow, and you seem to live on adrenaline and air. All you want to do is spend time with them.Starting a business can be the same – if it’s something you’re passionate about! Passion is contagious and it's important in the early days.. It helps push us through all the boring and horrid bits. Invest your energy and passion into building a strong business foundation.
Just like in a relationship, nothing feels set and committed until you decide to fully invest yourself in it. You can’t casually date your business. It’s got to be an all or nothing thing for it to grow. Make a commitment to the business and stick to it. If you are committed and struggles come, you’ve got a reason to keep on going and push through. And you’ll make it through the infatuation stage... and into your second year....
Thanks for answering our Christmas questionnaire on Facebook!
A quick thanks to the 155 people who took part in our questionnaire yesterday regarding Christmas on our Facebook Page.
65 of you have started your christmas shopping already (Congratulations)
41 of you have not started yet (That's ok you still have 54 days)
36 of you have not even thought about it yet (I hope the questionnaire got you thinking about it)
And the other 12 were a mixture of not being able to afford christmas due to the economic meltdown, sharing love instead of buying presents, annoyed that the christmas decorations were up before Halloween and then there are some who are going to avoid christmas altogether :)
For those of you who are having trouble with gift finding we have added some links to take the hassle out of finding some great christmas ideas. Enjoy!
Jo Blowfield from The Marketing Company talks with Tonya Callebaut about her 2 1/2 year journey in getting the logajob.co.nz website up and live. Tonya and Jo have some great pearls of wisdom on the journey so far.
Convert Your Facebook Profile into a Business or Fan Page
Facebook is now allowing personal user profiles to be converted into official business Pages, turning all their friends into fans. The “Profile To Business Page Migration” tool will help people who either created a personal profile for their business before Facebook Pages existed, or who accidentally started gaining fans as friends instead of Likes. The migration tool is exciting news for business owners who are struggling with the decision of whether to continue a personal profile with limited capabilities, or start a Facebook Page from scratch with zero fans. This is a huge advantage for those using a Facebook profile page for a business page as it helps businesses comply with the Facebook terms of service, as representing a business or other non-human entity with a profile instead of a Page is prohibited.
There are a few drawbacks to consider when making the decision whether to convert your Facebook Profile into a Business or Fan Page. You won’t be able to write on the walls of friends, see their updates in the news feed, or access your messages once they become a Page. Users won’t be able to register for a new account using any of the email addresses or phone number associated with their old profile. In some cases, the migration can cause a user’s Facebook vanity URL to longer work.
Overall, this option to convert your Facebook profile page to a business or fan page is a huge win for those who created a personal profile for a business before Pages existed, or accidentally started gaining fans as friends instead of Likes.
How to: Convert Your Facebook Profile into a Business or Fan Page
Before heading over to use The “Profile To Business Page Migration” tool, it is recommended that you head on over to the Facebook Help Page set up specifically for dealing with the Facebook Profile to Business or Fan Page conversion and read up on the process and to fully understand it before undertaking it. You can find the Help Page here: http://on.fb.me/hiSxDd
Now that you have read the information regarding Facebook Profile conversion it is also recommended that you head over and download a back up of all of the data on your Facebook account. You can do this easily by heading to this link: http://on.fb.me/hZApDv and clicking on “Download your information”.Read the information on this page about downloading your information and then proceed by pressing ‘download’.
Now that you have a backup of your information including your photos and videos, posts on your Wall, all of your messages, your friend list and other content you have shared on your profile, you are now ready to convert your Facebook Profile into a Business or Fan Page.
Converting your Profile to a Page is easy. Simply follow this link: http://on.fb.me/fJh1sx and choose the category that is most suited to your business. From here, you can fill out the required details and then proceed.
For help with any part of this process, check out the official Facebook Help Center page here: http://on.fb.me/hiSxDd
THE Marketing Company is New Zealand's leading specialist sales and marketing training company. We operate across New Zealand, Australia and the world. Book your Public or In-House training course with us now. Call:0800 427 627